Kimberly Waldron, founder of Started PR, joins Mark Walker to discuss the shifting dynamics of global fintech hubs following Web Summit Qatar. The conversation explores how emerging markets are finding renewed energy through regulatory development and investment growth. Waldron provides an analytical look at the transition from startup support to scaling international brands and the practical application of AI in finance.
Regional Growth: Comparing the energy and investment landscapes of Web Summit events in Lisbon, Rio, and Qatar.
Scaling Success: How Started PR evolved alongside its clients from pre-seed stages through to international expansion.
Market Trends: The current industry focus on AI applications and the role of stablecoins in modern finance.
Globalisation Hurdles: Strategies for internationalising regulated fintech solutions across different jurisdictions.
Impact Measurement: Moving beyond hype to identify where AI is delivering tangible results in onboarding and credit.
00:00 – Introduction to TFT News and Views
00:41 – Kimberly Waldron on the energy of Web Summit Qatar
01:50 – Transitioning PR strategies from startups to larger brands
03:00 – Key trends: AI, stablecoins, and capital efficiency
05:10 – 2026 Outlook: Moving from talking points to case studies
06:40 – Conclusion